What is SEO?
SEO is an acronym which stands for search engine optimization. It is basically a method that involves the improvement of better rankings for certain keywords in the top search engines like Google and Yahoo to increase the amount of traffic to your web pages by using certain and always evolving techniques.
Why is SEO important?
SEO is important because if your web pages are not targeting the right keywords to draw the attention of the top search engines the likelihood of potential leads to your site will never grow. When your ages are SEO friendly some of the obvious advantages to expect can be, increased traffic, and more traffic means more sales and publicity. Also SEO is a long-term investment where as setting up a pay per click campaign on Google adwords is a short-term investment.
IS SEO necessary, I have PPC campaigns?
Pay per click campaigns are great for stating websites, large websites, bidding on highly competitive and most importantly, if you have a big budget. You just need to remember that all PPC programs like Yahoo Search Marketing and Google Adwords are designed to make them money. I view SEO as a long-term investment whereas setting up a pay per click campaign on Google adwords is a short-term investment. For more information about PPC. please go to KEY Factor Marketing.
How do the big mighty search engines rank web pages?
This is very technical. Simple answer is their algorithms, or you can call them their super special secret spider software searchers. Which are always changing. For instance, In March 2008, Google added page load time as a factor to their ranking quality score.
Why are Keywords so important?
They are so important because they are the seed of connection between site and person. The wrong keywords result in the wrong traffic and therefore a high bounce rate. With the right keywords and phrases the search engines will be able to see your site and send more traffic to your site.
So the success of my site depends on how the big three look at my site?
Yeah, pretty much. But that is how you define success. At the moment we have to accept the exploding monopoly of Google. A comscore.com analysis of February 2008 revealed that they have a search engine market share value of 59.2%. The subtle monopoly of Yahoo rests at 21.6% and MSN is still in their deep sleep at 9.8%. There are so many variables that control the fate of a website. I started first as a designer, and 15 years ago I viewed design as the overall Key. Now I think more in the realm of letters, words and phrases than I do color, composition and layout.
Why should I choose your SEO service?
Well, that's easy. I charge a reasonable price for professional service. And I can honestly say I have never hurt the rankings of any site I have ever worked on. If I don't think I can improve your rankings i will tell you so and help point you to a solution.
Best Regards,
Barry Guerin
Founder
KEY factor internet solutions
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